Topic outline

  • Branding

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    • In this course we cover a wide range of issues pertaining to managing brands.

      The course is designed to cover why branding is important, what is branding (key concepts) and how to brand, with hands-on practice in mind to provide you with knowledge and skills that will be important in your marketing career.

      On completion of this course, students should be able to:

      CO1. Examine marketing knowledge from the perspective of brand management.
      CO2. Compare the quality of evidence available to support branding theories.
      CO3. Identify brand marketing challenges and use of situation-specific evidence and factual data to make recommendations of how to grow a brand.


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