Topic outline

  • Watch: Employee qualities and employer alignment

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    • Here we look at the concept of personal branding, and how you might identify your point of difference to the market, and then understand how that needs to align with particular employers.

      Read

      Pages 52-57 of Blumenthal (2005), The Creative professional : a survival guide for the business world

      Personal branding (8:29 minutes)

      Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege (excerpt 57 seconds)

      Consider this TedX clip on powerful personal branding. Would you be willing to ask your friends, colleagues and others for their honest view of you as a person? Could you work on the results? - this clip plays from 5:16 to 6:13 minutes.

      Watch

      Creating your personal brand (33:24 minutes)

      This short LinkedIn Learning course will explain how you can create your own personal brand

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