Topic outline
-
-
In this presentation, we introduce the construct of entrepreneurial orientation, the understanding of which will be important for the rest of the course.
Entrepreneurial orientation can be used as a diagnostic tool to identify areas of strength within an organisation that support the entrepreneurial activity (i.e. the processes, practices and decision making activities that launch new ventures) of staff and consequently the areas that could be improved.
Research has demonstrated that there is a positive relationship between high levels of entrepreneurial orientation and business performance.
Presentation length: 3m 24s
-