Topic outline

  • Learning Task 1.2 Apply the Timmons Model of Entrepreneurship

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    • Task

      Access the case study and respond to the prompts.

      Learning Outcome

      After completing this task you should be able to:

      • define entrepreneurship
      • use the Timmons model to support entrepreneurial decision making

      Due

      Midweek 1.

      Suggested Procedure

      1. Form a response to the following:
        • What is the definition of entrepreneurship? How is it contested?
        • What is the value of the Timmons and Hindle models of entrepreneurship?
        • What do the arrows labelled feedback and discovery represent in the Hindle model? How will this help ensure that an innovation will be viable in the marketplace?
      2. Access your selected case study: 
        • Case study 1.1: Social Entrepreneurship
        • Case study 1.2: Technology Innovation and Commercialisation
        • Case study 1.3: Corporate Entrepreneurship
        • Case study 1.4: Family Business
      3. Analyse this entrepreneurial venture using the Timmons model. Use it as a tool to identify whether all the necessary components that support entrepreneurial activity have been brought together.
      4. How are resources being managed (e.g. expertise and finance)? What could be done to progress further?
      5. Post your responses to the Learning Task 1.2 Forum.
      6. After posting, read the responses from your peers.
      7. Comment on at least one post that demonstrates how the two models can be used for entrepreneurial planning.
      8. Be sure to reply to any comments and/or questions on your postings.
      9. The course teaching team will be facilitating discussions during the week and will summarise the key ideas after everyone has had a chance to respond.

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