Topic outline
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In the first week of the course, we will ground you in the essentials of entrepreneurship and innovation. We start off by defining innovation and entrepreneurship before discussing the connection between the two.
We will introduce two different models of entrepreneurship as well as explore the entrepreneurial orientation and its role in business performance. Concepts such as entrepreneurial orientation will be built upon and referred to throughout the remainder of the course.
Presentation length: 2m 52s
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